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Mobile Local Search is a technology that lets people search for local things using mobile equipment such as mobile phones, PDAs, and other mobile devices. Mobile local search satisfies the need to offer a mobile subscriber spontaneous access to near-position services and information such as businesses, products, events, restaurant, movie theatre or other local information.〔("Recommending Social Events from Mobile Phone Location Data" ), Daniele Quercia, et al., ICDM 2010〕 Mobile Local Search is the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher’s past, current, and future location. These parameters provide structure to vertically deep and horizontally broad data categories that can stand-alone or are combined to comprise searchable directories.1 Mobile local search is usually based on organized directories accessed through specialized search tools, rather than the web, although mobile local search often provides links to mobile (WAP) web sites. It is also an application of a Location-based service. == Technology behind Mobile Local Search == Mobile Local Search involves in some cases GPS tracking, which, without prior consent, may cause privacy concerns. Furthermore, recent surveys expect merely 10% of mobile devices worldwide to be equipped with GPS chips in 2011. Alternatively, Mobile Local Search can also be done without mobile operators and GPS systems involved. This is possible through access to the SS7 protocol, which mobile operators have. However, having access via the mobile operator is very hard since the mobile operators sell it at a premium rate, if at all. Although GPS-enabled devices are not prevalent yet, industry experts show that consumers are demanding mobile local search now, with an expected growth of 91% from 2007 to 2011. As a consequence, there is a gap in this opportunity that can be cleverly addressed by mobile operators and service providers with access to the SS7 layer. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mobile local search」の詳細全文を読む スポンサード リンク
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